The Southern Theater helps build and sustain a vibrant artistic community by providing a supportive home for the Twin Cities’ finest, most creative independent performing artists. For this project, I wanted to highlight their creative and historic atmosphere.
After several stages of ideation of type pairings, color palettes, image treatments, and logotypes, I landed on a grouping of elements that represented the creative message of the Southern Theater. Using starburst vector art and curved gestures, I brought energy and passion to the brand’s visual identity.
