The task for this project was to create a visually expressive LP package design system using conceptual thinking and integrated design. I chose the album Ordinary Magic created by my own band, Rosemary Garden Gate, which features surreal language and shoegaze influences to explore ideas of relationships and loss.
I went through many conceptual solutions to represent the imagery and meaning behind the lyrics, settling on typography and illustrations that represented the feeling of entering a magical topiary garden. Care was taken to anticipate how a user would handle the album and how the different surfaces interact with one another as the LP package is opened.
